The Harvard Business Review published an article of mine titled “Does Your Company Actually Need Data Visualization?”. There I talk about who should (and shouldn’t) bother with data viz. Take a read and feel free to comment there or email me or comment on my Tumblr about it. I think that many organizations should be visualizing (and making their data) interactive, but not all.
https://hbr.org/2013/11/does-your-company-actually-need-data-visualization/
I look forward to hearing what you think!