Bill Shander teaches teams and individuals how to transform data into compelling visuals, engaging narratives, and actionable insights — so they can cut through the noise, grab attention, and drive real impact.
You spend hours digging through data, analyzing trends, and pulling insights — only to have your work ignored, misunderstood, or misinterpreted.
The problem isn’t your data. It’s how it’s being communicated.
Your audience is overloaded with data — overwhelmed with charts, reports, and dashboards, skimming past anything that doesn’t grab them immediately.
They say they want dashboards, but they don’t know how to read them. They ask for reports, but won’t make it past the first slide. Worse, they assume they understand the data — but without the right framing, they draw the wrong conclusions.
If your insights aren’t clear, engaging, and actionable, they might as well not exist.
Most data professionals focus on reporting the numbers. But numbers alone don’t inspire action — stories do.
To be truly effective, your charts, graphs, and reports need to do more than simply display data. They need to tell a story. A story that grabs attention, clarifies meaning, and guides decisions.
Through high-energy keynotes, online training, and hands-on workshops, Bill Shander equips data professionals with the tools to transform numbers into narratives and design visual experiences that make your data impossible to ignore.
Bill Shander teaches teams and individuals how to transform data into compelling visuals, engaging narratives, and actionable insights — so they can cut through the noise, grab attention, and drive real impact.
Bill’s keynotes help audiences rethink the way they communicate with data, blending sharp insight, practical strategies, and just enough humor to make it stick. From data storytelling to stakeholder alignment, these talks spark real shifts in how people approach their work.
Looking to go deeper? Bill offers hands-on workshops that teach teams how to think critically about data, design communication that connects, and build confidence across functions, from analytics to leadership. These sessions are practical, interactive, and designed for immediate application.
Bill’s new book, Stakeholder Whispering, reveals how to uncover what people actually need before acting on what they ask for. Part mindset shift, part communication playbook, it’s a must-read for anyone tired of misalignment, rework, and wasted effort.
Our team is excited to put to practice his methodology and tools including his memorable acronyms for distilling messages!
We invited Bill to come share his expertise with 24 members of public affairs and stakeholder relations teams. Bill customized a dynamic workshop specific to our needs. Bill provided a format that was engaging, educational, and inspirational. Our team is excited to put to practice his methodology and tools including his memorable acronyms for distilling messages!
Bill Shander is one of the best teachers and instructers [Big Four Firm] is lucky to have. He is very clear, makes it real easy to understand and engages well with his audience.
Bill Shander is one of the best teachers and instructers [Big Four Firm] is lucky to have. He is very clear, makes it real easy to understand and engages well with his audience.
Bill was phenomenal – very knowledgeable, very engaging and was able to transfer and apply his vast knowledge and make it applicable.
Bill was phenomenal – very knowledgeable, very engaging and was able to transfer and apply his vast knowledge and make it applicable.
It was tons of fun!
Bill’s class inspired my staff. For example, he effectively led a critique of some draft visualizations, provided pointers, and walked the staff through a ‘before and after’ demo. That “real life” activity, in particular, has helped challenge the staff’s creative thinking and transformed their process and deliverables. It was tons of fun!
The information you shared will definitely transform how I share data with my internal and external audiences. Thanks again for that brilliant workshop!
The information you shared will definitely transform how I share data with my internal and external audiences. Thanks again for that brilliant workshop!
Bill was the perfect person to teach this class! His funny disposition and way that he facilitated the entire training was much appreciated!
Bill was the perfect person to teach this class! His funny disposition and way that he facilitated the entire training was much appreciated!
Bill Shander does a great job breaking down complexities into the most basic of human communications: Storytelling.
As a predominantly business-to-business global financial company, our marketing communications can often be very dense and complex. Bill Shander does a great job breaking down these complexities into the most basic of human communications: Storytelling. His 4X4 model for knowledge content helps us organize our thoughts from the audience’s perspective, separating “water cooler” moments from the “deep dive” to keep all content more engaging.
He challenged us to think outside the box by providing helpful frameworks that are tangible and easy to apply immediately.
Bill is an engaging facilitator and very knowledgeable on the topic of Data Visualization. He has a unique way of mixing the lecture with activities to make for an impactful and hands-on learning experience. He also challenged us to think outside the box by providing helpful frameworks that are tangible and easy to apply immediately.
Learn to uncover what your managers, clients, customers and other stakeholders need before doing what they ask
In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, Bill demonstrates how to get from your stakeholders’ “order”― what they’re asking for ― to what they really need. You’ll learn how to uncover the real underlying needs of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.
I never set out to be a data storytelling evangelist, but after years of watching brilliant analysts create dashboards, reports, and presentations that no one actually reads, I realized something:
The biggest challenge in data isn’t analysis — it’s knowing how to tell the story.
But most data teams aren’t trained to think like storytellers. They build dense reports, overcomplicated visuals, and insight-packed presentations — only to have their work ignored or misinterpreted. If people don’t understand your data, it doesn’t matter.
For 30 years, I’ve helped organizations turn complex data into clear, compelling stories that drive decisions. Through my keynotes, in-person workshops, and online training programs, I teach teams how to design visuals that engage, structure content that sticks, and communicate insights in a way people actually remember.
Because once you learn to start telling your data’s story, your work gets noticed, your insights have impact — and let’s be honest, your job gets a whole lot less frustrating.
Want better results with fewer bad requests? Start by getting inside your stakeholders’ heads, without the guesswork.
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