Data Literacy and Data Analytics Workshop

“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”
Suhail Doshi, CEO, Mixpanel

Data literacy is “the ability to read, work with, analyze, and argue with data.” To be proficient working with data, your team needs to first have a data-driven mindset. They need to be able to speak the language of data.

This straddles roles, levels, and industries. Gartner has identified poor data literacy as a top roadblock to success for most organizations. And 76% of business decision-makers rate their own data literacy skills poorly! And poor data literacy affects people’s ability to read and understand charts and data, as well as their ability to analyze and communicate with data. No matter which side of the table you’re on, you need these skills.

In this class, your team will learn to first think differently about data – from a skeptical standpoint, armed with some specific things to look out for when reading or creating data analytics outputs. Second, they’ll learn some basic data analytics skills, including introductory statistical concepts (but don’t worry, this isn’t “math class”!!) and some hands-on skills doing analysis using Excel. We will explore some of the pitfalls in data analysis, like sample size and data quality issues, as well as cognitive biases.

Attendees will learn through case examples and hands-on exercises where you get to explore some data and discover insights for yourself.

This class can be combined with the data storytelling and visualization workshop to bring it all together – thinking critically about data, finding insights in data, and then communicating and persuading or informing an audience with that data.

This workshop is geared toward helping those who are working with data every day but haven’t been trained in statistical analysis or data science. Attendees may be in just about any role, at any level, in any vertical. Everyone works with data these days, but most of us don’t have much formal training in data analytics and literacy. This is for the average person who needs to upskill their data analytics game. Think of it as a “Data Analytics 101” class.

Learn

  • Basic data analytics techniques
  • Basic statistical concepts
  • Numeracy and literacy to make for better consumption AND production of data outputs
  • Pitfalls to avoid in data analysis

Who Should Attend

Departments:

  • Leadership
  • Communications
  • Content Creators
  • Content Marketers
  • Designers
  • Editors
  • HR
  • IT
  • Journalists
  • Marketing
  • Public Affairs
  • Public Relations
  • And more…

From:

  • Agencies
  • Education
  • Financial Services
  • Government
  • Healthcare
  • High Tech
  • NGOs
  • Nonprofit
  • Professional Services
  • Publishing
  • Startups
  • And more…

 

Heather Huerta – CALPERs

We invited Bill to come share his expertise with 24 members of public affairs and stakeholder relations teams. Bill customized a dynamic workshop specific to our needs. Bill provided a format that was engaging, educational, and inspirational. Our team is excited to put to practice his methodology and tools including his memorable acronyms for distilling messages!

Heather Huerta
California Public Employees' Retirement System
Susan Justus – Betterment

Bill is an engaging facilitator and very knowledgeable on the topic of Data Visualization. He has a unique way of mixing the lecture with activities to make for an impactful and hands-on learning experience. He also challenged us to think outside the box by providing helpful frameworks that are tangible and easy to apply immediately.

Susan Justus
Betterment
Rachel Richter – Dun & Bradstreet

As an Analytics & Insights team at a B2B company, we are in the depths of data and analysis all of the time and can become disconnected from the needs and preferences of our audience. Bill really helped us think about how to tell a compelling story and visualize data & insights in an engaging way. He worked through specific materials with us and gave us tips & tricks that will help bring our work to a new level.

Rachel Richter
Dun & Bradstreet
Joe Procopio – International Monetary Fund

Bill Shander’s workshop was perhaps the most highly praised workshop our department’s staff training committee organized this year. Bill was happy to work closely with us before the workshop to help tailor its contents to make it more relevant for our organization’s communications objectives and staff’s current skill level. Everyone left the day energized and more confident in their ability to tackle future data visualization projects.

Joe Procopio
International Monetary Fund
Gretchen Hall – Strategy + Business Magazine

Bill started with a highly entertaining and informative history lesson on data visualization and then took our team through several exercises designed to give us the tools to think about our data and our content more interactively. It was an extremely successful session for us all.

Gretchen Hall
Strategy + Business Magazine
Jenny Rone – US Department of Agriculture

Bill’s class inspired my staff. For example, he effectively led a critique of some draft visualizations, provided pointers, and walked the staff through a ‘before and after’ demo. That “real life” activity, in particular, has helped challenge the staff’s creative thinking and transformed their process and deliverables. It was tons of fun!

Jenny Rone
US Department of Agriculture
Erin Souza – Charles River Associates

Bill Shander’s data visualization workshops have been well received across all roles and levels at our firm. Bill is clearly an expert on the topic and he is also a talented facilitator! His creativity and flexibility in the classroom bode well for true problem solving.

Erin Souza
Charles River Associates

Research-Driven Best Practices

These workshops aren’t made up of just Bill’s opinions on design and visualization. They’re backed up by decades of academic research by the top minds in the field.