Bill Shander teaches teams and individuals how to transform data into compelling visuals, engaging narratives, and actionable insights — so they can cut through the noise, grab attention, and drive real impact.
You spend hours digging through data, analyzing trends, and pulling insights — only to have your work ignored, misunderstood, or misinterpreted.
The problem isn’t your data. It’s how it’s being communicated.
Your audience is overloaded with data — overwhelmed with charts, reports, and dashboards, skimming past anything that doesn’t grab them immediately.
They say they want dashboards, but they don’t know how to read them. They ask for reports, but won’t make it past the first slide. Worse, they assume they understand the data — but without the right framing, they draw the wrong conclusions.
If your insights aren’t clear, engaging, and actionable, they might as well not exist.
Most data professionals focus on reporting the numbers. But numbers alone don’t inspire action — stories do.
To be truly effective, your charts, graphs, and reports need to do more than simply display data. They need to tell a story. A story that grabs attention, clarifies meaning, and guides decisions.
Through high-energy keynotes, online training, and hands-on workshops, Bill Shander equips data professionals with the tools to transform numbers into narratives and design visual experiences that make your data impossible to ignore.
Bill Shander teaches teams and individuals how to transform data into compelling visuals, engaging narratives, and actionable insights — so they can cut through the noise, grab attention, and drive real impact.
Bill’s keynotes help audiences rethink the way they communicate with data, blending sharp insight, practical strategies, and just enough humor to make it stick. From data storytelling to stakeholder alignment, these talks spark real shifts in how people approach their work.
Looking to go deeper? Bill offers hands-on workshops that teach teams how to think critically about data, design communication that connects, and build confidence across functions, from analytics to leadership. These sessions are practical, interactive, and designed for immediate application.
Bill’s new book, Stakeholder Whispering, reveals how to uncover what people actually need before acting on what they ask for. Part mindset shift, part communication playbook, it’s a must-read for anyone tired of misalignment, rework, and wasted effort.
“Bill really helped us think about how to tell a compelling story and visualize data & insights in an engaging way.”
“As an Analytics & Insights team at a B2B company, we are in the depths of data and analysis all of the time and can become disconnected from the needs and preferences of our audience. Bill worked through specific materials with us and gave us tips & tricks that will help bring our work to a new level.”
Our team is excited to put to practice his methodology and tools including his memorable acronyms for distilling messages!
We invited Bill to come share his expertise with 24 members of public affairs and stakeholder relations teams. Bill customized a dynamic workshop specific to our needs. Bill provided a format that was engaging, educational, and inspirational. Our team is excited to put to practice his methodology and tools including his memorable acronyms for distilling messages!
The information you shared will definitely transform how I share data with my internal and external audiences. Thanks again for that brilliant workshop!
The information you shared will definitely transform how I share data with my internal and external audiences. Thanks again for that brilliant workshop!
Bill Shander is one of the best teachers and instructers [Big Four Firm] is lucky to have. He is very clear, makes it real easy to understand and engages well with his audience.
Bill Shander is one of the best teachers and instructers [Big Four Firm] is lucky to have. He is very clear, makes it real easy to understand and engages well with his audience.
Bill was a trusted advisor and invaluable partner in shaping our workforce development strategy and cultural engagement programs.
Bill served as the lead instructor for Starbucks’ enterprise-wide data analytics transformation over an eight-year period. His leadership in designing and delivering high-impact learning experiences enabled the upskilling and reskilling of hundreds of partners across functions, accelerating our shift toward a data-first culture. Bill’s strategic contributions were instrumental in embedding analytics into decision-making processes, fostering cross-functional collaboration, and aligning learning initiatives with broader business objectives.
“This was one of the best if not the best learning sessions I’ve seen at IX!”
“We saw immediate gains. I already find myself adjusting how I present my data, and I am sure others are as well.”
It was tons of fun!
Bill’s class inspired my staff. For example, he effectively led a critique of some draft visualizations, provided pointers, and walked the staff through a ‘before and after’ demo. That “real life” activity, in particular, has helped challenge the staff’s creative thinking and transformed their process and deliverables. It was tons of fun!
I liked that it worked through current/living examples of how BBDO treats data visualization to an extent today and how it can be improved through the quick tips and tricks we learned in this workshop
I liked that it worked through current/living examples of how BBDO treats data visualization to an extent today and how it can be improved through the quick tips and tricks we learned in this workshop
Learn to uncover what your managers, clients, customers and other stakeholders need before doing what they ask
In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, Bill demonstrates how to get from your stakeholders’ “order”― what they’re asking for ― to what they really need. You’ll learn how to uncover the real underlying needs of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.
I never set out to be a data storytelling evangelist, but after years of watching brilliant analysts create dashboards, reports, and presentations that no one actually reads, I realized something:
The biggest challenge in data isn’t analysis — it’s knowing how to tell the story.
But most data teams aren’t trained to think like storytellers. They build dense reports, overcomplicated visuals, and insight-packed presentations — only to have their work ignored or misinterpreted. If people don’t understand your data, it doesn’t matter.
For 30 years, I’ve helped organizations turn complex data into clear, compelling stories that drive decisions. Through my keynotes, in-person workshops, and online training programs, I teach teams how to design visuals that engage, structure content that sticks, and communicate insights in a way people actually remember.
Because once you learn to start telling your data’s story, your work gets noticed, your insights have impact — and let’s be honest, your job gets a whole lot less frustrating.
Want better results with fewer bad requests? Start by getting inside your stakeholders’ heads, without the guesswork.
Sign up for Bill’s newsletter and get a free digital preview of his book, Stakeholder Whispering.
