Bill Shander teaches teams and individuals how to transform data into compelling visuals, engaging narratives, and actionable insights — so they can cut through the noise, grab attention, and drive real impact.
You spend hours digging through data, analyzing trends, and pulling insights — only to have your work ignored, misunderstood, or misinterpreted.
The problem isn’t your data. It’s how it’s being communicated.
Your audience is overloaded with data — overwhelmed with charts, reports, and dashboards, skimming past anything that doesn’t grab them immediately.
They say they want dashboards, but they don’t know how to read them. They ask for reports, but won’t make it past the first slide. Worse, they assume they understand the data — but without the right framing, they draw the wrong conclusions.
If your insights aren’t clear, engaging, and actionable, they might as well not exist.
Most data professionals focus on reporting the numbers. But numbers alone don’t inspire action — stories do.
To be truly effective, your charts, graphs, and reports need to do more than simply display data. They need to tell a story. A story that grabs attention, clarifies meaning, and guides decisions.
Through high-energy keynotes, online training, and hands-on workshops, Bill Shander equips data professionals with the tools to transform numbers into narratives and design visual experiences that make your data impossible to ignore.
Bill Shander teaches teams and individuals how to transform data into compelling visuals, engaging narratives, and actionable insights — so they can cut through the noise, grab attention, and drive real impact.
Bill’s keynotes help audiences rethink the way they communicate with data, blending sharp insight, practical strategies, and just enough humor to make it stick. From data storytelling to stakeholder alignment, these talks spark real shifts in how people approach their work.
Looking to go deeper? Bill offers hands-on workshops that teach teams how to think critically about data, design communication that connects, and build confidence across functions, from analytics to leadership. These sessions are practical, interactive, and designed for immediate application.
Bill’s new book, Stakeholder Whispering, reveals how to uncover what people actually need before acting on what they ask for. Part mindset shift, part communication playbook, it’s a must-read for anyone tired of misalignment, rework, and wasted effort.
Bill Shander does a great job breaking down complexities into the most basic of human communications: Storytelling.
As a predominantly business-to-business global financial company, our marketing communications can often be very dense and complex. Bill Shander does a great job breaking down these complexities into the most basic of human communications: Storytelling. His 4X4 model for knowledge content helps us organize our thoughts from the audience’s perspective, separating “water cooler” moments from the “deep dive” to keep all content more engaging.
Bill was excellent in his delivery of the course. He was flexible and down to earth, which is always refreshing.
Bill was excellent in his delivery of the course. He covered a lot of ground in a restricted amount of time but kept at a steady pace. He provided just the right amount of time for, and fielded, feedback, q&a, comments, etc. He was flexible and down to earth, which is always refreshing.
We’re excited about raising the bar on our communications and look forward to working more with Bill in the future!
Bill’s program was exactly what our staff needed to breathe new life into our presentation and communication materials. His engaging style, practical hands-on exercises and flexibility to work with us to customize content for maximum effectiveness contributed significantly to the effectiveness of the program. We’re excited about raising the bar on our communications and look forward to working more with Bill in the future!
The information you shared will definitely transform how I share data with my internal and external audiences. Thanks again for that brilliant workshop!
The information you shared will definitely transform how I share data with my internal and external audiences. Thanks again for that brilliant workshop!
Our team is excited to put to practice his methodology and tools including his memorable acronyms for distilling messages!
We invited Bill to come share his expertise with 24 members of public affairs and stakeholder relations teams. Bill customized a dynamic workshop specific to our needs. Bill provided a format that was engaging, educational, and inspirational. Our team is excited to put to practice his methodology and tools including his memorable acronyms for distilling messages!
Everyone left the day energized and more confident in their ability to tackle future data visualization projects!
Bill Shander’s workshop was perhaps the most highly praised workshop our department’s staff training committee organized this year. Bill was happy to work closely with us before the workshop to help tailor its contents to make it more relevant for our organization’s communications objectives and staff’s current skill level. Everyone left the day energized and more confident in their ability to tackle future data visualization projects.
The model of “doing what I need not what I ask” is something we have stressed over the years, and your explanation of this mindset shift seems to have really resonated with our team!
Thank you for spending time with our team – the model of “doing what I need not what I ask” is something we have stressed over the years, and your explanation of this mindset shift seems to have really resonated with our team.
“Not only was it fun and interactive, we all learned a lot and had many immediate ideas to implement.”
“Bill provided a two-day training for our team of Sales, Client Success, and Marketing, tailoring it to our industry, making our takeaways clear and actionable. Using a mix of small group activity and larger group discussion, he kept us all engaged, even over Zoom. I’d highly recommend bringing in Bill, and we look forward to continuing to work with him!”
Learn to uncover what your managers, clients, customers and other stakeholders need before doing what they ask
In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, Bill demonstrates how to get from your stakeholders’ “order”― what they’re asking for ― to what they really need. You’ll learn how to uncover the real underlying needs of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.
I never set out to be a data storytelling evangelist, but after years of watching brilliant analysts create dashboards, reports, and presentations that no one actually reads, I realized something:
The biggest challenge in data isn’t analysis — it’s knowing how to tell the story.
But most data teams aren’t trained to think like storytellers. They build dense reports, overcomplicated visuals, and insight-packed presentations — only to have their work ignored or misinterpreted. If people don’t understand your data, it doesn’t matter.
For 30 years, I’ve helped organizations turn complex data into clear, compelling stories that drive decisions. Through my keynotes, in-person workshops, and online training programs, I teach teams how to design visuals that engage, structure content that sticks, and communicate insights in a way people actually remember.
Because once you learn to start telling your data’s story, your work gets noticed, your insights have impact — and let’s be honest, your job gets a whole lot less frustrating.
Want better results with fewer bad requests? Start by getting inside your stakeholders’ heads, without the guesswork.
Sign up for Bill’s newsletter and get a free digital preview of his book, Stakeholder Whispering.
